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For example, a business case study might show how Starbucks rose to its current position; alternatively, another business case study might give the particulars of a thorny managerial situation with no real resolution presented. But the perception of value is a subjective one, and what customers value this year may be quite different from what they value next year. The 5 best sources for mobile marketing statistics? Are social networks more persuasive than traditional word-of-mouth?

Pages: 214

Publisher: Ariadne Pr; Expanded edition (June 30, 2007)

ISBN: 157241152X

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