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Two Concepts: Infestation and Cannibalization. They know how to stay busy, but that won't cut it. Traditional internationalisation theories, therefore, focused mainly on large multinational corporations, and were less pertinent to smaller firms. The staggering size of the so-called longevity economy has been attracting more entrepreneurs, deep-pocketed financiers and events to pitch new ideas. Cole's entrepreneur was a builder of profit-minded organizations and sought financial gain.' Whereas Cole's definition was concerned primarily with the monetary profits of the business world, Schumpeter made room for all organizational activities by broadly defining profits.

Pages: 34

Publisher: Neville and Jennifer Williams (May 4, 2015)


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