Download Consumer Behavior: Implications for Marketing Strategy PDF, azw (Kindle)

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Your marketing research project will rarely examine an entire population. The plan outlines sources of secondary data and spells out the specific research approaches, contact methods, sampling plans, and instruments that researchers will use to gather primary data. Market research is used for developing effective strategies, weighing the pros and cons of a proposed decision, determining the future path of the business, and much more.

Pages: 768

Publisher: Irwin Professional Publishing; International 2 Revised ed edition (November 26, 1991)

ISBN: 0256108218

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