Download online Corporate Reputation, the Brand and the Bottom Line: Powerful, Proven Communications Strategies for Maximizing Value PDF

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It can be seen akin to the market mix modeling. You can then isolate the effect of what drives sales. Johnson & Johnson has been a part of people's lives for 130 years and a valuable part of their investments for approximately 70 years. Simply put, a marketing degree can give you the skills and knowledge necessary to be able to work in nearly any industry that exists today, particularly because marketing is such an important part of any business plan.

Pages: 288

Publisher: Kogan Page Business Books; 3rd edition (August 2005)

ISBN: 0749444088

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