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If your offering is part of a group or family of offerings that can be of benefit to the customer as a set, then the product family ad can be of benefit. Using social media to communicate child health information to low-income parents. Promotes commodities, products, services, events or programs through contacts with a wide range of business and media representatives; local, state and federal officials; special interest groups and/or donors. Holton, A., Love, B., and Mackert, M. (2011). “Exchanging Health for Commercialization: The News Media's Mediation of the Baby Carrots Campaign.” Cases in Public Health Communication & Marketing, vol. 5, no. 1, p. 2-25.

Pages: 240

Publisher: Business Expert Press (August 15, 2013)

ISBN: 1606495801

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