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Market Strategies International is a market research firm with deep expertise in the consumer & retail, energy, financial services, healthcare, technology and telecommunications industries. Modern consumers, business buyers, staff and suppliers too, are today more interested than ever before in corporate integrity, which is defined by the organisation's ethics and philosophy. How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?

Pages: 150

Publisher: Springer; 2013 edition (June 12, 2013)

ISBN: B00DCKN7OQ

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