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Marketing is how a company targets a product or service to its most likely consumers. This, it could be argued, is legitimate given that is marketing's responsibility to create profitable exchanges that satisfy individual needs and organisational objectives. Promotions and advertising managers could travel to visit media representatives. This is one way to advertise to a specific target market and to use public relations in the media. All audiences are stakeholders (or presumptive stakeholders), but not all stakeholders are audiences.

Pages: 258

Publisher: Twelve (October 7, 2014)


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