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You switch from struggling to find ideas for products, to instantly knowing exactly the types of products you should be promoting – because they’re in tune with your niche audience’s needs. Research models developed in the lab are changing the way companies shape strategies for digital advertising, understand the consumer journey, and optimize website redesigns. In setting the price, particularly for a physical product, such as contraceptives, there are many issues to consider. If you don't have the funds to hire a marketing firm or even staff a position in-house, there are resources available to guide you through the process of writing a marketing plan and developing a market budget.

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Publisher: COLLIER MACMILLAN LTD (January 1, 1976)


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