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That’s how CMOs unify marketing resources and empower teams to deliver personalized customer experiences and create ideal customers across every digital channel while driving revenue performance, marketing effectiveness, and marketing ROI. SJR uses a similar algorithm as the Google page rank; it provides a quantitative and a qualitative measure of the journal’s impact. It uses new methods and techniques for collecting, recording and analyzing the data. Persuasion — Persuading others to change their minds or behavior.

Pages: 667

Publisher: South-Western Educational Pub; 001 edition (July 1, 2000)

ISBN: 0877572836

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