Download The Caterpillar Factory: Kick start your career in the PR business PDF, azw (Kindle), ePub, doc, mobi

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Language: English

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Some companies allocate as much as 75 percent of their advertising/promotion dollars to sales promotion and just 25 percent to advertising. MORE is first and foremost committed to functional design that suits the needs of our clients. What does it take to succeed in communication research? While relatively few advertising, marketing, promotions, public relations, and sales managers currently are certified, the number of managers who seek certification is expected to grow.

Pages: 256

Publisher: Matador (April 8, 2013)


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