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Mall intercepts represent another sampling frame, though there are many people who do not shop at malls and those who shop more often will be over-represented unless their answers are weighted in inverse proportion to their frequency of mall shopping. Which email subject line would make you click through to the product detail page? It's a lot of effort to design and manage a survey, so it's silly to miss something important because the early planning stage was rushed.

Pages: 62

Publisher: Forgotten Books (September 27, 2015)

ISBN: 1332280498

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