Read Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior (Haworth Gay & Lesbian Studies) PDF, azw (Kindle)

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Managers prefer speculation, hearsay, gossip in brief, current, up-to-date, although uncertain information. Find out how to research demand, trends, and competition. That's a 52% jump in only two years. For example, a decision problem may be whether to launch a new product. In the modern age, successful selling increasingly requires the supplier to give (knowledge, information, experiences, etc) before selling anything.

Pages: 250

Publisher: Routledge (January 8, 1998)

ISBN: 1560239034

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