Download Why People Buy: Motivation Research and Its Successful Application (Rebel Reads) PDF, azw (Kindle), ePub

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We work with leading brands to provide insight and action for their pressing business issues. Implement new marketing techniques to enhance your communications strategy with AMA's marketing training. Whether you work with an advertising agency or not, learn about the methods that are available to you, and keep up with developments so you can make informed decisions about where to put your advertising emphasis, and what 'mix' of methods to use. choose methods according to cost, targeting and response Most advertising campaigns can be analysed at the planning (before) and measurement (after) stages in terms of cost per thousand, and if you are seeking a direct response, it should be monitored according to cost per response and also cost per conversion.

Pages: 276

Publisher: Ig Publishing (August 9, 2016)

ISBN: 1632460327

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