Mompeneur Monday- Stella Rubinshteyn from Tivoli Couture

Surround Your Baby in a Cloud of Comfort

Stella Rubinshteyn is a mom to 3 amazing boys, and the original inventor of the world’s most luxurious stroller seat liner!
Originally from Europe, Stella discovered that in comparison to the European countries, where it’s a common practice to place children inside a stroller lined with a cotton blanket or better yet a buggy liner, American parents place their children on bare stroller upholstery without any lining protection at all. Typical stroller upholstery is not removable or machine washable, and may feel rough on baby’s delicate skin. Considering that children spend so much time in their strollers, it seems logical that they should get proper physical support and the seat should be comfortable, soft and clean: Let’s face it, we’d never consider sleeping on a bare mattress ourselves!
The only stroller liner Stella could find for her son was a traditional white carriage liner with ruffles, something that just would not cut it for her boys. After realizing there was a gap in the market for stylish stroller liners in fun, modern designs and prints, that can coordinate well with any popular stroller brand, Tivoli Couture created its first line of comfortable Luxury Plush stroller liners that would also be reversible for versatility and year round comfort. Soon after, while enjoying her brand new memory foam mattress topper and pillow at home, it occurred to Stella that memory foam would make the perfect padding for a deliciously comfortable stroller liner – prompting a second generation of Luxury NuComfort™ memory foam stroller liners to be born.

organic tivoli couture stroller liner

The new line of memory foam stroller liners garnered an excellent reaction from her family and friends – and most importantly, her children. Stella recognized that the gap in the market she’d discovered was for a product that other moms would love and appreciate too. Within months just from word-of-mouth recommendations, Tivoli Couture stroller liners were in huge demand with some mom and pop boutiques selling close to 100 stroller liners a month! Before long, Stella was on a mission to expand her business by sourcing manufacturers who could fulfill the increased requests.

WeeBabe_Tivoli Couture display

Tivoli Couture stroller liners are made from soft, baby friendly fabric, which coupled with the memory foam padding, means that most children are happy to remain in the stroller for even longer. And this, as we all know, makes for a happier and calmer mom and dad.

What makes Tivoli Couture baby gear so special?
Tivoli Couture  continues to innovate to ensure our products are ahead of trends and new features. For example, our new product – the Classic Luxury™ Memory Foam Stroller Liner – has been upgraded to include reflective trim for night time strolling; we also added useful loops to keep baby’s accessories within reach.

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Realizing that baby gear can mount up in price as well as volume, Tivoli Couture is dedicated to creating products that are multi- functional and affordably priced too. Examples of these include: stroller liners that double as changing pads and tummy time mats; the 3 in 1 Mommy’s Hug™ weather cover which can be used with any baby carrier, stroller or car seat, or even as a portable blanket with a foot pocket; and the Miracle Wrap™ Bunting System which works as a footmuff, blanket, picnic or floor mat, and can even be easily rolled into a pillow! All Tivoli Couture products are built for year-round use and are geared towards helping parents maximize the value of their investments.
Tivoli Couture is inspired by children and focused on the needs of its customers. The business was built through word-of-mouth and listening to customer feedback and insights – something that Stella values highly and responds to. It’s proven to be a successful formula: Tivoli Couture has thousands of satisfied customers across the world.

Tivoli Name:
Tivoli: originally an ancient town located in the Lazio region of central Italy, founded a few centuries before Rome. Also reads “I Lov It” backwards. In 1987 as a teenage child, Stella and her family immigrated from the former Soviet Union to the United States. On her journey to America, Stella and her mom visited several Italian cities, including Tivoli. Many years later, Stella with her husband coincidentally purchased a home on Tivoli Court. This inspired Stella to name her new company Tivoli.
Tivoli Couture is an award winning baby gear and accessories company. The Company’s tag line ‘Practical Luxury’ sums up its mission: To create innovative and expertly functional items, which offer everyday luxury, at an accessible price.

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